FRAGRANCE · IDENTITY · STYLE
My Fragrance Universe
About me · The author

Much more than a fragrance.

I am Luís Valente, passionate about the world of brands, communication and the small details that make each person unique.

I have always believed that a fragrance goes far beyond its scent: it awakens memories, conveys emotions and reveals aspects of our personality.

This passion for identity and the power of fragrance gave rise to NOTAS DE HOMEM, a space dedicated to discovering the fascinating world of men’s perfumery.

From renowned brands to the most exclusive creations, I want to share stories, interesting details and insights that help us understand the art of a great fragrance.

Because I believe a fragrance is not merely something we wear. It is an invisible signature we leave in the memories of those we encounter.

“Our presence may be fleeting, but the essence of a man lives on in memory.”

— Luís Valente

Explore the blog
Luís Valente, author of NOTAS DE HOMEM, in a light blue blazer and white shirt on a seaside terrace

Luís Valente · A passion for fragrance

A passion for perfumery

Identity can also be felt.

I believe every fragrance has a story to tell, and that the perfume we choose reveals much about who we are, what we feel and how we wish to be remembered.

The world of perfumery fascinates me because it can turn scents into emotions, evoke memories and create invisible connections between people and moments.

At NOTAS DE HOMEM, I want to go beyond brands and bottles, exploring the creativity, personality and stories that make each fragrance special.

More than recommending fragrances, I want to inspire every reader to discover their own olfactory identity, because true style is not imposed: it reveals itself.

“Perfume is invisible to the eye, but unforgettable in memory.”

Education and academic background

The knowledge behind the passion.

I hold a degree in Public Relations and Advertising and completed postgraduate studies in Marketing Management at IPAM. This education deepened my interest in communication, positioning and consumer behaviour. Throughout my career, I have sought to connect analysis with creativity and the value of brands. I bring the same perspective to perfumery: an expression of identity, emotion and personal choice.

Luís Valente, author of NOTAS DE HOMEM, seated on a seaside terrace wearing a purple polo shirt
Luís Valente · Education and communication