Europe
Which European countries spend most on perfume? 2025 data
France, Spain, the UK and other markets: what do fragrance retail sales really tell us?
1054 wordsRead article ↗NEW SECTION · MARKET INTELLIGENCE
Fragrance Market
Independent reporting on fragrance economics, from Portuguese buying patterns and major European markets to regional data limitations and the international expansion of Arab fragrance houses. Verified facts, context and interpretation.
Explore all 6 articles ↗398 M€Portugal fragrance retail sales, 2025 · Euromonitor
17,1 mil M€European market, 2025 · Cosmetics Europe
Different studies and scopes; not directly additive.
Market insight without mixing metrics
Every article separates retail turnover, imports, sales per resident and actual consumption. Where comparable regional evidence is unavailable, that limitation is explained rather than replaced by unsupported estimates.
Articles and analysis
06 articles
Portugal
How much does Portugal spend on fragrances? 2025 market
€398 million in fragrance retail sales: how to interpret Portugal’s market without mixing metrics.
1005 wordsRead article ↗
Regions
Fragrance consumption by Portuguese region: what is known?
Lisbon, Northern and Central Portugal, Algarve and islands: why there is no reliable public regional ranking.
999 wordsRead article ↗
World
Global fragrance market: Europe, Americas and Asia in 2025
Growth is uneven: regional trends, retail channels and the pitfalls of worldwide comparisons.
990 wordsRead article ↗
Men’s buying habits
How men choose fragrance: buying habits and practical criteria
Price, scent families, concentration and online influence: what matters when choosing a fragrance?
1073 wordsRead article ↗
Arab fragrances
Arab fragrances: international growth and market expansion
Between culture, distribution and social media: what do we know about Arab perfume expansion?
970 wordsRead article ↗Understanding fragrance also means understanding its market.
Statistics show how the industry evolves. Fragrance profiles and buying guides help you choose the right scent.
Explore fragrance profiles ↗